The right flower arrangements can do a lot to promote your brand. Not only does a floral display on a pop-up stall or in a shop window attract the attention of potential customers, but it can also reinforce your brand image and reflect the ethics of your company.
A friend who has set up Farnham-based Nibbs Gin asked me to create a natural, wild display for for their pop-up stand at a gin festival. Nibbs wanted me to use foliage, nuts and berries to reflect the Surrey and Sussex countryside where they source the elderflowers from to make their trademark cocktail gin (which is delicious by the way).
For the small arrangements in bottles I used elderberries, ivy, fern, clematis, beech nuts, gyp to mimic white elderflowers and sprigs of rosemary and mint for the fragrance. In the centrepiece I used beech, oak, maple and hawthorn branches to create the shape and I love the fact that at this time of year you can find nuts, acorns, keys and berries on this foliage. Ivy, fern and clematis was useful to create the 3D shape of the arrangement and finally I added the detail of rosehips, vibernum, snowberries and dried seed heads.
As well as a table display I’ve found that an effective way of drawing attention in a room full of trade stands is to have something visible above the heads of crowd and I achieved this with the aid of the “Nibbs Gin” sign. I used sheaf-style bouquets, brightened with gyp and red berries, to create an asymmetric frame around the sign and trailed ivy and clematis down the vertical pole.
Companies which market themselves as natural or wholesome lend themselves to a beautiful display of foliage and seasonal British flowers, whilst more exotic flowers can be used for fashion brands who want to promote a certain culture, era, trend or style. Flowers can be emotive and certain flowers have meaning, an obvious example being roses symbolising love or poppies for remembrance. Admittedly I had to do some research into this but you might be interested in the meanings of some flowers currently in season available: dahlias mean forever thine, zinnias thoughts of absent friends, achillea is supposedly a cure for heart ache, asters symbolise daintiness, chrysanthemums abundance and wealth, sunflowers haughtiness and hydrangeas say thank you for understanding…
Restaurants have a variety of table centres to choose from to create the right atmosphere. I think that a single rose looks elegant on a couple’s dinner table, a vintage jam jar is fun for a group having brunch, and a jug of seasonal flowers sets the scene on the bar of a country pub.
Flowers really can say a lot about the values of your business and create the right ambience for your customers. I’m looking forward to designing a new display for Nibbs when they launch their next flavour of gin.